A video created by students at Canyon Crest Academy for San
Diego County Office of Education’s SDCCU Redeye competition will air on NBC San
Diego today during the 4 p.m. news.
San Diego County Credit Union (SDCCU), San Diego’s largest
locally owned financial institution, has been the proud presenting sponsor of
the San Diego County Office of Education’s Innovative Video in Education (iVIE)
student film festival and awards for the past six years. The 14th annual iVIE
Awards, which took place April 25, honored elementary, middle, and high
school students for their original video work.
New to iVIE this year was the iVIE SDCCU Redeye competition,
which was held in February and featured 17 student teams from 13 San Diego
County schools tasked with creating a SDCCU commercial in just one weekend. The
winner of the iVIE SDCCU Redeye competition, Canyon Crest Academy of the San
Dieguito Union High School District, was recognized at the festival and awards. Their winning commercial, titled "Rainy Day Fund," is slated to air on NBC San Diego during the 4 p.m. news April
30. In addition, each team member of the winning team will be awarded $500.
“The SDCCU commercials created as part of the iVIE SDCCU
Redeye Competition were incredibly impressive. We are happy to once again support
the San Diego County Office of Education and their efforts to bring together
and recognize the talented student filmmakers within our community,” said
Teresa Halleck, President and CEO of San Diego County Credit Union. “Innovation
is engrained in our culture at SDCCU through our commitment to delivering
breakthrough banking products and financial services, which is why we
understand and value the need to foster creativity within our future
The festival and awards were the biggest ever, drawing close
to 1,000 students, parents, teachers, and supporters, and more than 400 videos were
submitted. SDCCU provided a $500 prize to the Grand Recognition winner in each
age group. Select videos will air on ITV/Channel 16 in San Diego.
The main purpose
of iVIE is to encourage students to utilize video production as a project-based
learning tool. Since 2001, iVIE has grown into a major video competition with hundreds
of video submissions each year that are judged by media professionals and
educators. Entries are submitted in a variety of categories ranging from
math, science, and language arts to documentary and public service
announcements. Categories include all grade levels from kindergarten to 12th grade
and in every curriculum area, from math to broadcast journalism. For more event
information, visit ivieawards.org.