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During the month of October 2007 school districts throughout San Diego County will be participating in Red Ribbon Week, celebrating the theme: 24/7-365: Living Your Natural High

Thousands of local students will proudly display red ribbons or wrist bands to demonstrate their commitment to “Be Healthy and Drug Free”.  In addition teachers, parents, and students will plan a variety of positive prevention activities that formally kick-off a year round alcohol, tobacco, and drug prevention campaign.

The Red Ribbon celebration was born in response to the death of Drug Enforcement Administration Agent Enrique Camarena who was brutally murdered by drug traffickers in Mexico in 1985.  What began as a Red Ribbon Campaign to commemorate his death, has developed into a year-round effort to promote a commitment to a Drug Free America.

To support the Red Ribbon celebration in schools, the San Diego County Office of Education has linked Red Ribbon Resources for schools to access and use in planning their activities and events at Click on the Red Ribbon button.

Join the Celebration: The San Diego Prevention Coalition in partnership with the San Diego County Office of Education invite you to join us in honoring San Diego County individuals and organizations for their outstanding substance abuse prevention endeavors at the annual Red Ribbon Luncheon on Friday, October 26th.