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 Outdoor Ed and iTV Programs Are the Focus of Corporate Sponsorship Campaign at SDCOE

​San Diego County’s historic Outdoor Education program for school children, and the county’s education cable television station that reaches more than 800,000 homes, are the focus of a new corporate sponsorship campaign.

The San Diego County Office of Education’s (SDCOE) sponsorship campaign will seek corporate partners for several specific iTV television productions, as well as a range of Outdoor Education programs, including Outdoor School, which would enable more sixth graders to take part in the 63-year-old tradition of outdoor school in the mountains of East San Diego County, commonly known as 6th grade camp.

“iTV and Outdoor Education offer unique opportunities for students and teachers, as well as for corporate partners,” said San Diego County Superintendent of Schools Randy Ward. “There is a growing national awareness of the importance of sustainable resources, and the balance between environmental concerns and modern life. Our outdoor education programs are the perfect vehicle, and venue, to deliver those kinds of lessons to students.”

“iTV reaches teachers and children in more than 600 schools, and their families in their homes, with programs that are not only appealing, but offer important academic help and information,” Ward said. “And with studio production facilities right here at the County Office of Education, iTV is a great resource to help our corporate partners establish their message and brand in San Diego, and be connected with educational programs demonstrating the great work being done by student and educators in and out of the classroom.”

The SDCOE sponsorship campaigns comes in response to budget cuts throughout public education and communities. The SDCOE has created innovative sponsorship opportunities to attract strategic, corporate partners. Despite the economic challenges, many companies are reaffirming their commitment to educational and community issues, and those are the companies Ward and his staff hope to attract.

The Corporate Sponsorship campaigns will provide sponsors with unprecedented, multiyear branding and marketing opportunities, including naming rights for Outdoor Education programs and company name recognition on new and existing SDCOE facilities, such as Camp Cuyamaca’s student dorms, dining hall and LEED Certified Green Village expansion. Corporations will also receive generous media exposure through the County Office of Education’s partnership with local radio stations owned by Lincoln Financial Media (KSON, KIFM, 94.9), display advertising space on, in the daily Union-Tribune newspaper, and air-time on iTV. In addition to the iTV air-time, those television productions and sponsor messages will also be accessible 24/7 via streaming video on the County Office of Education’s website,

“Our staffs in Outdoor Education and iTV are doing outstanding work for children and preparing them with 21st Century Skills,” Ward said. “This is a unique opportunity for businesses to support San Diego County students, and become a strategic partner with the County Office of Education in that work.”

Companies interested in the Corporate Sponsorship opportunities should contact Kelly Wood, Corporate Sponsorship Development Representative at or 619-742-9967.

Background on the San Diego County Office of Education (SDCOE)
The SDCOE supports San Diego County’s 42 individual school districts, 26,000 teachers and nearly 500,000 students with a wide range of vital services, with a goal of raising the achievement of all children. Services range from curriculum, instruction and assessment assistance, to integrated technology services, budget and business services, and a full range of direct student services for special populations. SDCOE programs and personnel have been accorded numerous awards of excellence, and the organization enjoys an outstanding reputation in the local and statewide education communities. The SDCOE is administered by County Superintendent of Schools Randy Ward, with policies established by the five-member San Diego County Board of Education.

The San Diego County Outdoor Education Program
The SDCOE’s Outdoor Education Programs are designed to help schools meet rigorous California academic content standards for science. Research shows that outdoor education improves student achievement and results in greater appreciation for the environment. All SDCOE Outdoor Education programs include hands-on learning opportunities for students, which in many cases connect children with the natural world for the first time in their lives. These programs present ideal opportunities to introduce or expand on such topics as renewable energy, healthy eating and physical fitness, and the local geography and history of the semi-wilderness areas of East San Diego County.

iTV Ch. 16
iTV is the region’s most effective and comprehensive educational television resource for the K-12 education community, and is seen on basic cable systems in more than 800,000 San Diego County households. iTV programs celebrate achievement both inside and outside the classroom, with locally produced programs like EthiCAL, Academic League, Math2Success, CIF athletics, and School & Sports Stars, which appeal to an ageless audience and connect with the community at-large. And, with cable access to classrooms, more than 600 schools throughout San Diego are able to utilize iTV productions for supplemental instruction. iTV is an excellent resource to raise academic achievement, create service learning opportunities for students, and engage parents in their child’s education.