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 SDCCU Commercial Created By Local Students Airs Today

​A video created by students at Canyon Crest Academy for San Diego County Office of Education’s SDCCU Redeye competition will air on NBC San Diego today during the 4 p.m. news.

San Diego County Credit Union (SDCCU), San Diego’s largest locally owned financial institution, has been the proud presenting sponsor of the San Diego County Office of Education’s Innovative Video in Education (iVIE) student film festival and awards for the past six years. The 14th annual iVIE Awards, which took place April 25, honored elementary, middle, and high school students for their original video work.

New to iVIE this year was the iVIE SDCCU Redeye competition, which was held in February and featured 17 student teams from 13 San Diego County schools tasked with creating a SDCCU commercial in just one weekend. The winner of the iVIE SDCCU Redeye competition, Canyon Crest Academy of the San Dieguito Union High School District, was recognized at the festival and awards. Their winning commercial, titled "Rainy Day Fund," is slated to air on NBC San Diego during the 4 p.m. news April 30. In addition, each team member of the winning team will be awarded $500.

“The SDCCU commercials created as part of the iVIE SDCCU Redeye Competition were incredibly impressive. We are happy to once again support the San Diego County Office of Education and their efforts to bring together and recognize the talented student filmmakers within our community,” said Teresa Halleck, President and CEO of San Diego County Credit Union. “Innovation is engrained in our culture at SDCCU through our commitment to delivering breakthrough banking products and financial services, which is why we understand and value the need to foster creativity within our future generations.”  

The festival and awards were the biggest ever, drawing close to 1,000 students, parents, teachers, and supporters, and more than 400 videos were submitted. SDCCU provided a $500 prize to the Grand Recognition winner in each age group. Select videos will air on ITV/Channel 16 in San Diego.

The main purpose of iVIE is to encourage students to utilize video production as a project-based learning tool. Since 2001, iVIE has grown into a major video competition with hundreds of video submissions each year that are judged by media professionals and educators. Entries are submitted in a variety of categories ranging from math, science, and language arts to documentary and public service announcements. Categories include all grade levels from kindergarten to 12th grade and in every curriculum area, from math to broadcast journalism. For more event information, visit