Skip to main content

Inspiring and leading innovation in education


 Commercial Created By Local Students to Air on TV

A San Diego County Credit Union (SDCCU) commercial made by students from Mission Middle School in Escondido as part of the iVIE SDCCU Redeye competition will be airing on NBC 7 San Diego several times over the next couple of weeks.

The iVIE SDCCU Redeye competition was held in February and featured seven student teams from San Diego County schools tasked with creating a SDCCU commercial in just one weekend.

The winning commercial, titled "Big Bank Bully," is slated to air on NBC 7 San Diego on the following dates at the approximate times:

  • Monday, July 4, 4-7 p.m.
  • Tuesday, July 5, 4-7 p.m.
  • Thursday, July 7, 5-10 a.m.
  • Friday, July 8, 5-10 a.m.
  • Friday, July 8, 5-10 a.m.
  • Friday, July 8, 4-7 p.m.
  • Monday, July 11, 7-8 p.m.

Each team member of the winning team was awarded $500.

San Diego's largest locally owned financial institution, has been the proud presenting sponsor of the San Diego County Office of Education's Innovative Video in Education (iVIE) Student Film Festival and Awards for the past seven years.

"The talent and creativity showed in this year's iVIE SDCCU Redeye entries were impressive," said Teresa Halleck, president and CEO of SDCCU.

The festival and awards, held on April 23 at Coronado High School, drew over 1,200 students, parents, teachers and supporters. More than 400 videos were submitted.

The iVIE program – organized by SDCOE and presented by San Diego County Credit Union – was established in 2001 as a powerful tool for students and teachers to incorporate California Standards through project-based learning, collaboration, and media literacy skills. The program is open to all county students in kindergarten through 12th grade.

For more event information, visit