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 Biz Kid$ is the Beneficiary of the 2015 San Diego County Credit Union Poinsettia Bowl

​​​$1 from every ticket sold for the game will benefit teachers and students in San Diego

Biz Kid$ has been named the beneficiary of the 2015 San Diego County Credit Union Poinsettia Bowl, which means $1 from each ticket sold to this year’s game will be donated to help teach kids in San Diego about money and business. 

Research shows that the average high-school graduate lacks basic skills to manage personal finances, many young people experience difficulty balancing a checkbook and half of Americans live paycheck to paycheck. Earlier this year, San Diego County Credit Union® (SDCCU®) stepped up to help bridge the education gap so that kids can gain the skills they need for a successful future. SDCCU is partnering with the San Diego County Office of Education and the County of San Diego in support of Live Well San Diego to give teachers the opportunity to win the complete SDCCU Biz Kid$ program. The money generated as a result of tickets sold for the 2015 San Diego County Credit Union Poinsettia Bowl will go towards providing additional sets of the SDCCU Biz Kid$ Program to teachers in San Diego County. View the SDCCU Biz Kid$ program infographic.

“SDCCU is proud that Biz Kid$ is the beneficiary of the 2015 San Diego County Credit Union Poinsettia Bowl. Each ticket sold for this year’s game has the potential to benefit thousands of students in our community, and the San Diego region, for years into the future,” said SDCCU President and CEO Teresa Halleck. “As San Diego’s largest locally-owned financial institution, and a Live Well San Diego partner, SDCCU is committed to encouraging and maintaining good financial health among individuals in our communities, which is essential to fostering a healthy and thriving economy.”

Launched in 2008 in partnership with the National Credit Union Foundation (NCUF), Biz Kid$ is an award-winning comprehensive financial literacy program focused on teaching kids how to use credit wisely and the importance of saving, budgeting, investing and giving back to their communities. Biz Kid$ is the first national public television series promoting financial education for elementary through high school students and was created by the same team that produced “Bill Nye the Science Guy”. All of the Biz Kid$ episodes are based on national standards for financial literacy and entrepreneurship education and have been mapped to individual state standards. 

Tickets are on sale now for the 11th annual San Diego County Credit Union Poinsettia Bowl. SDCCU has served as the sponsor of the San Diego County Credit Union Poinsettia Bowl since the bowl game’s inception in 2005. The San Diego County Credit Union Poinsettia Bowl is the only college football bowl game among America’s 41 college football bowl games to have a credit union as a title sponsor.

Kickoff for the 2015 game is at 1:30 p.m., Wednesday, December 23 at Qualcomm® Stadium in San Diego. For the first time ever, the San Diego County Credit Union Poinsettia Bowl will be followed by Stadium Spectacular, a postgame fireworks show featuring pyrotechnic technology never-before-seen in North America! Tickets for the 2015 San Diego County Credit Union Poinsettia Bowl range from $20 to $70 and can be purchased through the bowl’s ticket office at Qualcomm Stadium, Gate A, or by calling (619) 285-5039. Tickets also can be purchased online at, or through TicketMaster® at 800-745-3000 or at any TicketMaster outlet.

​San Diego County Credit Union is San Diego’s largest locally-owned financial institution serving San Diego, Riverside and Orange counties. SDCCU has assets of $7.1 billion, over 300,000 customers, 38 convenient branch locations and 30,000 surcharge-FREE ATMs. SDCCU provides breakthrough banking products that meet the demands of today’s lifestyle and delivers banking services that save customers money. SDCCU is leading the way, offering FREE Checking with eStatements, SDCCU Mobile Deposit, mortgage loans, auto loans, Visa® credit cards and business banking services. Federally insured by NCUA. Equal Housing Opportunity. Equal Opportunity Employer. For more information, visit