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 iVIE SDCCU RedEye Voting Underway

Have you ever wanted to judge videos for a film festival? San Diego County Credit Union is calling for the public's vote in selecting a student-made commercial that was produced for the iVIE SDCCU Redeye Competition.

Seven student filmmaking teams from four high schools and three middle schools participated in the 36-hour video challenge event. The students were tasked with creating a 30-second commercial over one weekend in February

"The SDCCU® commercials created as part of the iVIE SDCCU Redeye were impressive. We are pleased to provide a means for local youth to showcase their creativity and passion for filmmaking," SDCCU President and CEO Teresa Halleck said. "SDCCU is proud to support the San Diego County Office of Education and their efforts to bring together and recognize the talented students within our community."

To vote, go to, click on the iVIE SDCCU Redeye Competition tab, view the finalist commercials and choose your favorite. Voting – allowed once every 24 hours – ends March 27.

SDCCU teamed up with the San Diego County Office of Education (SDCOE) for the RedEye competition, which is part of the annual Innovative Video in Education Student Film Festival and Awards, better known as iVIE. The iVIE SDCCU RedEye winner will be announced April 23 at the iVIE festival at Coronado High School. The winning team will receive a $500 scholarship and have a chance to see their commercial air on TV.

"All of our RedEye team submissions were terrific this year," SDCOE Technology Coordinator Michanne Hoctor-Thompson said. "Students really took the prompt to write a commercial for SDCCU to heart. Their own voices and film talents came through as they selected specific SDCCU products to highlight, found a pitch that other students would relate to, built a storyline, and wove in film elements to get their message across clearly and in a concise 30 seconds. And it was all done in just 36 hours!"

Five teams advanced to the finals: one each from Canyon Crest Academy in Carmel Valley, Escondido High School, Rancho Bernardo High School, Coronado Middle School, and Mission Middle School in Escondido.

"Aside from the fame and fortune, the iVIE SDCCU Redeye competition presents a unique opportunity for middle and high school students to begin building their portfolio for college and beyond," Halleck said.

The iVIE SDCCU RedEye competition kicked off the morning of Feb. 20 with SDCCU and SDCOE employees providing students with a rundown of the rules and guidelines. Each student team received a goody bag from SDCCU that included items that could be featured in the commercial, such as a branded piggy bank and prepaid Visa® gift card. Teams could use the gift card for purchases toward their video, such as music rights. Students had to use at least one item from the bag in their production, which had to be completed within the 36-hour window.