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I Choose My Future banner with hand pointing to words


I Choose My Future, a captivating presentation and video series, provides viewers with comprehensive, straightforward insight into how substance abuse impacts the individual, their families, and society. 

Written with youth (middle school and above) in mind, the fundamental message is that the harm that results from substance abuse begins with the initial decisions by users to experiment with drugs. YOU decide whether to experiment with drugs. YOU choose your future!

Although primarily aimed at students, it’s important that adults in the school community also hear this message so that students, parents, and school staff have shared understandings of the serious and constantly evolving drug threats facing our children. 

I Choose My Future is available as an in-person presentation or as a six-part video series. Both are presented by Rocky Herron, drug abuse prevention ambassador for the San Diego County Office of Education and a 31-year veteran of the Drug Enforcement Administration. To date, Herron has delivered the presentation in person to more than 130,000 students in 15 countries.

Topics addressed in the I Choose My Future presentation and videos include:

  • How the drug landscape has changed
  • The societal impacts of drug abuse
  • The science of addiction, teen brain development, and the impact drugs can have on teens
  • How to identify potentially harmful drugs
  • A closer look at vaping, marijuana, and nicotine 
  • The dangers of opioids and fentanyl

The goal of this presentation is to begin conversations on the school sites that continue long after the assemblies or videos conclude and result in the school communities implementing and using a more comprehensive drug prevention education curriculum.

I Choose My Future In-Person Presentations

 The I Choose My Future presentation is offered in English or Spanish and runs between 60 and 90 minutes, depending on the time allotted by the school host.

To schedule a presentation, please complete this form and a member of our team will contact you.


I choose my future video series

Statistics and information are brought to life in the I Choose My Future six-part video series by Rocky Herron, a 31-year veteran of the Drug Enforcement Administration, featuring interviews with doctors, experts, and families who have seen and experienced first-hand the destruction – and heartache – drug misuse can cause. 

The videos are presented in chapters, which range in length from 10 to 20 minutes, offering educators flexibility to show videos all at once or in segments, in or out of sequence, and at a time that fits in their teaching schedules. Watching and discussing the issues addressed in this video series can be an important first step in developing a comprehensive approach to preventing and reducing substance misuse with your students.

In advance of viewing the videos in this series, please review the I Choose My Future Instruction Guide. This guide provides suggestions for using the videos and follow-up activities and outlines some things to consider prior to viewing with students. 

It’s important to prepare for the discussion prior to showing the video to youth. We encourage facilitators to view the videos and to review the discussion guide for each chapter ahead of time. This will allow the facilitator time to manage their own reactions to the content and anticipate the reactions that may come from youth. 

Thank you for visiting the I Choose My Future website. Please take a moment to share your feedback with us so we can gauge the impact of the video series and materials and assess how well we’re reaching audiences.